I've spent my career sitting on both sides of the table.

As a strategist, I've helped brands like Keurig, Jack Daniel's, Amgen, and 3M find the commercial story inside novel innovations. As an operator at Evolved By Nature — a founder-led life sciences startup — I owned the product strategy, the P&L, and the go-to-market execution. Not every bet paid off. That's the part most consultants never experience — and the part that sharpened my judgment most.

That combination is rare. And it's the reason Contour Advisors exists.

Most science-led companies don't struggle because their technology isn't impressive. They struggle because the people closest to the science can't see it the way the market does — and they don't have anyone in the room who's been on both sides of that problem.

I have. Across biotech, CPG, life sciences, and B2B ingredients. Across early-stage startups and global brands. Enough times to know what's a fixable story problem and what's a deeper strategic issue — and how to tell the difference before it costs you a launch.

Before founding Contour Advisors, I led the business consulting function at Arnold Worldwide, where the strategies my team developed became the foundation for global marketing platforms. I hold an MBA from Babson College.

If your science is ready for the market, let's make sure your story is too.